Some terms used in the trade...

Folding
Incorporating out of the ordinary folds into a print job can add an extra dimension. Get the paper working for you by folding your job in an unusual manner, in conjunction with a striking design.

Binding
How you hold your job together is up to you - staples, thread sewn, glued, wirebound - it all depends on the project.

Finishing
Print finishing is a large part of the industry. How a job is folded and bound is part of finishing. In addition, laminations and spot varnishes can be applied for extra effect, and die-cuts can be used to add shapes or generate curiosity. The list includes techniques such as blind embossing, foil blocking, thermography, etc.

Stock
Stock is basically the paper or card you are printing on. The list is endless. Cost can be a factor, but clients are always encouraged not to overlook this important area, or cut corners in their budget. With screen-printing and inkjet techniques, your 'stock' can be plastics, fabric, wood or metal, and come in a variety of shapes and sizes.