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Good designers should liaise with their printers. And also listen to them. You might learn something.

Printed Material

I read somewhere that Gutenberg – the German blacksmith who introduced printing to Europe – took his idea for his first printing press from the traditional wooden screw presses commonly used at vinyards for crushing grapes. Of course, that may or may not be true. And it would be tempting to wander down a tangential musing about 'in vino veritas' and the birth of movable type, but perhaps we'll save that for a blog one day.

Of course, the printing revolution that followed Johannes's creation was vital to the spread of the Renaissance, Reformation and the Age of Enlightenment that followed.

Shortly after that world-changing invention, it's quite probable someone wryly remarked that 'paper never refused ink'.

Anyway, in the modern world, the printed word still carries a lot of weight. So if you are going to commit something to print, make sure you get a professional to look after your design. One mistake is forgivable. Ten thousand mistakes, on Cyclus Offset 260gsm with a spot laminate, on the other hand...

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A page from an annual report for The Irish Exporters Association.

 

 


THE DRAWING BOARD GRAPHIC DESIGN AGENCY : : MILL LANE LEIXLIP CO. KILDARE IRELAND : : +353 1 6245354 : : +353 86 3364 338 : : DECLAN@THEDRAWINGBOARD.IE

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