The Bean Tree make delicious vegetarian food, but you don't need me to tell you that; just look at their website homepage!
The sacking texture reflects how some of their raw ingredients arrive to the shop; in this case, sacks of rice. Inside, they have a blackboard to indicate menu and prices. This was the key starting point for the site.
Well-designed and enticing websites need not cost the earth. Just pick up the phone for a chat if you are thinking of venturing into cyberspace. No spacesuit required.